allgoods, LLC

allgoods, LLC, headquartered in Arlington, TX, is one of the premier producers of specialty promotion, advertising and affinity products for high schools, businesses, and not-for-profit organizations across the country. If you support your local high school athletic teams, it’s likely you’ve come across an allgoods product. The company’s line of spirit products, including fan apparel, foam fingers, megaphones, and pom-poms reach consumers at their passion point.

The allgoods owners sought to bring on a value-added partner as well as obtain shareholder liquidity for estate planning purposes. In February 2014, Valesco helped craft a creative solution – a minority recapitalization that left the owners and management team with control of the business while providing a substantial cash dividend. Later, the legacy founder of the business wanted to fully withdraw from the business and turn over chief executive responsibilities to his long-time partner. Valesco provided a full liquidity solution becoming the majority shareholder and structured an exit plan for the principal owner. The partnership allowed Valesco to expand the differentiated sales and production model while promoting the next generation of the company’s management.

With a proven track record of generating profits through its veteran ownership group, allgoods was well poised to take a leap in its development. The business’ strong foundation and excellent growth vision offered Valesco the opportunity to provide meaningful resources so the company could move ahead to realize it’s full potential. During Valesco’s partnership, allgoods was able to accomplish exceptional achievements, including:

  • Appointed CEO from within to bolster the management team and position the company for continued growth
  • Identified and implemented a new ERP system, streamlining the operations of the business and refocusing management around a shared vision of the business’ operations
  • Formalized process, procedures, and planning
  • Acquired 2 strategic supply chain businesses
  • Grew earnings by 83% and enterprise value by over 200%

Valesco’s investment in allgoods demonstrates our commitment to partnering with founder-owned businesses to foster the next phase of growth. We admire the entrepreneurial spirit and innovative culture of allgoods and look forward to watching its continued success.

  1. “allgoods was undergoing a period of intense growth and saw an opportunity to bring on an experienced partner to help us navigate through the noise and execute our growth plan. And, I sought a liquidity event to take some chips off the table and diversify my portfolio. Valesco provided the best of both worlds – I received a meaningful dividend and kept control of my company as well as a partner that rolled up their sleeves and helped grow the business to new heights.” 

    Brian Elliot – Founder & CEO, allgoods, LLC